Xtify is most known for developing innovative tools to help enterprise marketers reach their audience via 1-1 (or narrowcast) push. We are constantly challenged by our customers to bridge the gap between intelligent push marketing campaigns and automation based on consumer workflow.
Our most recent answer to this call is our new Push Notification Scheduler API.
Our Push Notification Scheduler API is a powerful automation tool that lets a marketer bridge an Xtify Target campaign (complete with rich content, location rules and demographic-tag matching) with an event captured at the transaction level (such as a content subscription or travel reservation). Our solution makes it simple for marketers to control the presentation of a push message with a future effective date set by the customer's transaction.
Consider this user story: "As a mobile marketer at a hotel brand, I want to schedule the sending of a 'welcome' push notification to my customers upon arrival at (or as they approach) their destination hotel."
Xtify has taken this basic requirement several steps further. Our new feature provides the ability for marketing teams to setup rich content as well as setup location rules and tag rules to further qualify a push campaign and correlate with a future event date. For example, upon a customer's successful room booking, a reservation system will make an API call to Xtify to register the transaction and associate the event with a Target campaign.
On check-in day, Xtify's system will match content, customer & campaign rules and push the relevant message to the customer's device. Examples of rich HTML push campaign messages include: a welcome message from the Manager, special on-site offers and in-area partner messaging. You can also setup multiple campaign rules to segment push messaging based on loyalty-reward levels. Location rules can also be used to push messages as a customer approaches the destination.
For content/subscription marketers, you can use this system to push a special welcome message upon delivery of a new customer's first item. For retailers, schedule a push to co-incide with a purchase arrival date and let your customer know their order is on their doorstep (via optional UPS/FEDEX/USPS lookup).
Like what you see? Schedule a demo with us today.
Xtify's mission to introduce enterprise-class, intelligent, push message automation rolls on. Next quarter will see tremendous advancements on this front. Register now to introduce our value to your customers and prospects.