By Dan Gesser
We are excited to announce the arrival of our new CTO, Michael Bordash! Prior to joining Xtify, Michael was Vice President of Software Development at Experian where he directed all application development, architecture and software quality assurance for Experian CheetahMail. CheetahMail clients include Starbucks, Estee Lauder, Visa, Wyndham Hotels, and Barnes & Noble.
Michael will be responsible for technology, engineering and operations for Xtify’s mobile engagement and geo-push notification platform.
You can read the full press release here: http://bit.ly/q7jG6B.
Welcome to the team, Michael!
26 September 2011
14 September 2011
7 Thoughts For Your 2012 Mobile App Strategy
By Josh Schiffman
1. Speak to your users as if they are your customers. Because they are. Your “users” are customers that just told you loud and clear that they care about your brand or service, what your have to say, and what your app has to offer. Fulfill their expectations and engage them.
2. Keep your messages relevant. Just because your customer has your app on their fancy smartphone and has opted-in doesn’t mean that you can send them just any message. If I’m a 29 year-old woman, do I want to know about new men’s chino styles? No.
3. Android is for real. It is. We’re serious. Hundreds of millions of consumers have Android. It’s time to invest.
4. Retain your users. How much did you spend to create your app? How much more did you spend to drive downloads? And, how much time and energy are you expending to maintain that app? Get the most from your investment by keeping your app utilized and your brand top-of-mind.
5. Reward. You know that I’m a good customer, shower me with love. Give me incentive to tell my friends about your great app. Give me reason to stop into your store. Give me reason to open your app.
6. Measure. Who says mobile is the “wild west”? That’s ridiculous. You can learn more about your customer when they are mobile then you can when they visit your website. Know when, where, and what communications with your customers are most effective.
7. Tablets are the new black. Everyone is going to have one. And, they are going to spend money on your brand using one. Make it easy for them and create an irresistible experience for your customer.
How Can Xtify Help?
1. Great delivery. Send rich and engaging content to your mobile customers via push notifications, without email or SMS. Xtify provides rich-HTML push notifications with customizable actions along with a notification inbox to ensure that your messages get read.
2. High relevance. Reach your audience with the right message, at the right place, at the right time with trigger-based messages including user location – even when the app is closed! Xtify provides web-based tools and API’s to create and configure both simple and robust communication campaigns.
3. Perfect information. Nothing is perfect, but Xtify provides actionable data about how your mobile customer communications are resonating. Get Xtify analytics about how your notifications perform. You can even send messages based on specific events and behaviors.
4. Cross-platform. iOS + Android + BlackBerry. Yes.
5. Expertise and support. Our team will help you create the best relationship with your customers using the mobile channel.
1. Speak to your users as if they are your customers. Because they are. Your “users” are customers that just told you loud and clear that they care about your brand or service, what your have to say, and what your app has to offer. Fulfill their expectations and engage them.
2. Keep your messages relevant. Just because your customer has your app on their fancy smartphone and has opted-in doesn’t mean that you can send them just any message. If I’m a 29 year-old woman, do I want to know about new men’s chino styles? No.
3. Android is for real. It is. We’re serious. Hundreds of millions of consumers have Android. It’s time to invest.
4. Retain your users. How much did you spend to create your app? How much more did you spend to drive downloads? And, how much time and energy are you expending to maintain that app? Get the most from your investment by keeping your app utilized and your brand top-of-mind.
5. Reward. You know that I’m a good customer, shower me with love. Give me incentive to tell my friends about your great app. Give me reason to stop into your store. Give me reason to open your app.
6. Measure. Who says mobile is the “wild west”? That’s ridiculous. You can learn more about your customer when they are mobile then you can when they visit your website. Know when, where, and what communications with your customers are most effective.
7. Tablets are the new black. Everyone is going to have one. And, they are going to spend money on your brand using one. Make it easy for them and create an irresistible experience for your customer.
How Can Xtify Help?
1. Great delivery. Send rich and engaging content to your mobile customers via push notifications, without email or SMS. Xtify provides rich-HTML push notifications with customizable actions along with a notification inbox to ensure that your messages get read.
2. High relevance. Reach your audience with the right message, at the right place, at the right time with trigger-based messages including user location – even when the app is closed! Xtify provides web-based tools and API’s to create and configure both simple and robust communication campaigns.
3. Perfect information. Nothing is perfect, but Xtify provides actionable data about how your mobile customer communications are resonating. Get Xtify analytics about how your notifications perform. You can even send messages based on specific events and behaviors.
4. Cross-platform. iOS + Android + BlackBerry. Yes.
5. Expertise and support. Our team will help you create the best relationship with your customers using the mobile channel.
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