By Dan Gesser
The daily deal and couponing space is at the forefront of seemingly every marketing conversation these days. It’s a HOT topic given the success of Groupon, Living Social and others. I’m happy to share details about VoucherMob, a company based in New Zealand, which uses Xtify to deliver location-targeted mobile coupons.
Available on iOS and the Android platform, VoucherMob allows shoppers to select the retailers they’d like to receive coupons from. These “big name” retailers include McDonald’s, Dick Smith and Liquor King. Based on the retailers chosen by the shopper, VoucherMob sends notifications with the latest deal for that location when the shopper is in proximity to one of the retailer’s locations. Delivery of highly relevant and targeted offers direct to a shoppers phone increases foot traffic, coupon use and overall positive association with the brand.
While having “big name” retailers sets VoucherMob apart from its less sophisticated website counterparts, geo-triggered notifications allow a level of direct marketing not accessible by any other means. “We see our role as providing the technology to enable a closer relationship between the retailer and consumer,” explains VoucherMob head Scott Bradley.
VoucherMob’s use of Xtify’s geo-location push notifications also allows the company to provide meaningful analytics to retailers. By pushing real-time offers straight to mobile devices, VoucherMob can track sales conversions, close the loop and gain excellent market intelligence about consumer behavior in the marketplace. “It’s a great way for shoppers to save money and a fantastic sales tool for retailers- a really powerful call to action that is cost effective to run, generating virtually instant sales and a tangible way to track the effectiveness of digital marketing” explains VoucherMob head Scott Bradley.
In addition to gaining favorable customer and industry feedback, VoucherMob recently won the Ministry of Science & Innovation Best Hi-Tech Start-up category at the Hi-Tech Awards in Wellington, NZ. Hoping to hear much more about this great, innovative company!
You can download the VoucherMob iOS application here:
http://itunes.apple.com/nz/app/vouchermob/id394489809?mt=8.
You can download the VoucherMob Android application here:
https://market.android.com/details?id=com.vouchermob&feature=search_result.
