By Dan Gesser
Recently, Pacific Sunwear of California, known by many as PacSun, released its premiere iPhone application featuring Xtify push notifications! The PacSun application does more than merely function as a digital magazine for shoppers. This app uses Xtify push notifications and other new technologies to engage customers, retain users, and create a truly unique mobile commerce experience. You can download the app here.
One premiere feature of the application, which sets it apart from a traditional magazine, is the PacSun outfit builder. Users can take clothing and accessories from the new line - currently featuring swimwear and beach apparel - and create head-to-toe outfits at the tip of their fingers. PacSun worked with Usablenet to create this integral part of their new application. PacSun senior online operations manager Tim Katz notes that, “It makes sense with our demographic, the 18-24 space. And it adds an increased level of interactivity and excitement around the swim season.”
Additionally, Xtify’s location-based push notifications are an essential part of PacSun’s new mobile strategy. PacSun plans to leverage user location to send targeted push notifications featuring special discounts and promotions when users are within a certain radius of specific PacSun locations. These notifications transcend typical paper cutouts, as location-based coupons serve to drive users into stores to redeem offers even if the user doesn’t know they are currently near a PacSun location! Katz remarks that “Xtify does the specific geofencing and geotargeting; we have all of our store locations and coordinates within the app, and using the GPS we can detect and push you notification when you’re near a store. We can offer a percent off or a music video; the possibilities are really endless.”
PacSun’s recognizable brand and vision combined with Usablenet’s app-making expertise and Xtify’s push notification platform ensure an all-around remarkable and unique user experience. The mobile ecosystem is changing, and here at Xtify we are certainly enjoying the ride!
