by Dan Gesser
Location, Location, Location!
While we've all heard this idiom as it relates to real estate, it is now becoming increasingly prevalent in our digital lives. A few companies you may have heard of including Facebook, Foursquare, Groupon, Google offer some kind of location relevant service offering. While the promise of location relevant content and advertising is significant it has to date been met with only a fraction of the success one could reasonably envision. The reason is that the most popular incarnations are based on a user actively 'checking in' to a location. What if someone forgets to check in? What if someone doesn't want to check in multiple times per day? I could go on and on.
The good news is that we are only getting started…local is here to stay.
Here at Xtify, we are guided by the promise of persistent location. Persistent location is now made possible using Apple's iOS and the Android operating system which allow location to be extracted from the handset on a periodic and continuous basis.
By the way, Xtify's Chairman, Andrew Weinreich, wrote a fabulous post about this for the Huffington Post.
Xtify's smart notifications use location-based services that enable companies to establish “geo- fences” – points of interest around locations that are relevant to your customers – enabling you to proactively send messages when when they’re most likely to take a desired action, such as visit a nearby retail location for a special offer, where they can then receive in-store mobile marketing services.
Folks often ask us, 'Do I use check-in services or persistent location?' The great news is that smart notifications are an excellent complement to passive check-in services such as Shopkick, Foursquare, and Facebook Places. You can use Xtify to drive check-ins by driving notification recipients to check-in. More to come on this important topic....
