by Dan Gesser
We're frequently asked by press, customers, prospects and potential employees about what our company name, Xtify, means or stands for. What a great topic for a blog post…..
Xtify helps brands and application publishers deliver the right content to the right users at the right time and place.
Time:
Marketers use our console and APIs to configure the specific dates and times when their push notification campaigns will be sent. You can use Xtify to send notifications everyday at 5pm local time or at 11am on Wednesdays or on March 3, 2011 at 4pm.
Place:
The use of persistent location or passively derived location, refers to the extraction of location on a periodic and continuous basis from a smartphone once a consumer has opted-in to share this information. Using persistent location, marketers can send useful messages to consumers’ smartphones when they enter a predefined geographic area, or “geo-fence.” Consumers don’t have to open up the brand’s app or check in to find out if there’s a special offer – the offer is automatically triggered when the consumer is in the vicinity of the triggering location and can use it immediately.
Thus, the name Xtify was inspired by the adage “X marks the spot" as our services are used to configure the right time(s) and place(s), when and where, push notifications will be delivered to customer smartphones.
