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17 February 2011

OrganizedWisdom Partners With Xtify to Offer Mobile Health Notifications and Close the Online Health Gap

by Dan Gesser

We are proud to announce that OrganizedWisdom, an innovator in the digital health space, is now Live with Xtify. A feel good use case for our technology.

"OrganizedWisdom is on a mission to close the 'Online Health Gap' -- the scary space that exists between a doctor visit and the Internet, where people are left alone with an empty search box and millions of computer-generated results," said Unity Stoakes, president and co-founder of OrganizedWisdom. "This mobile initiative represents an important step in advancing our mission of connecting patients, wherever they are, with the most credible health and wellness experts."

Xtify's smart notifications will be used as part of the 'Healthy Bites' application to send specific health and wellness information to the mobile phones of interested people. Here is a screenshot of an OrganizedWisdom smart notification:



Xtify's smart notifications are visually rich messages sent directly to a consumer's smartphone based on rules that content editors and marketers define, such as time of day, user responsiveness, user location, and other criteria that ensures delivery of content when consumers are most likely to need and act on it.

Kudos to the Organized Wisdom team for their vision!

Further details here.