Exciting news from the Mobile World Congress in Barcelona, Spain.....today Xtify announced the first cross-OS mobile notifications platform for location-based marketing!
Said plainly, mobile marketers and developers with smartphone applications on one or many platforms (iOS, Android and BlackBerry) can now use Xtify to easily configure their campaigns from a single, easy to use interface. No need to log in to multiple systems, Xtify lets you do it all from one place with only one login.
Application publisher campaigns can be configured to target customers based on location, time, past user behavior and other criteria. A marketer's delight!
Additional features of Xtify's Smart Notifications Platform:
- Higher quality, lower cost – Deliver visually rich messages without the per-message costs, character/size limitations, and extensive approval process associated with SMS, MMS, and email-based marketing. And there are no carrier-related GPS costs because smart notification technology uses the phone’s internal locator beacon to persistently know consumer location.
- Message delivery even when the mobile application is closed – The content appears as an alert in the message tray of the customer’s phone screen, and can be acted on even if the brand’s app has not been opened by the customer.
